Responsible for promoting sport and healthy living across Saudi Arabia. H.H. Princess Nouf also chairs the Women's Sports Committee for the Saudi-Emirati Coordination Council.

Former Chief Executive and then Executive Chairman of the Premier League, the most watched football league in the world. During this period he was accountable to the club owners for all elements of the league’s operations including regulatory, legal and political matters, and the sale of broadcasting and central commercial rights across 225 international markets.

Marina Storti is the CEO of WTA Ventures, the commercial partnership between the Women's Tennis Association and CVC Capital partners created in 2023 to accelerate the growth of professional women's tennis. Prior to WTA Ventures, Marina was Managing Director of NOW, the streaming business owned by Sky, and a member of the Sky Executive team.

As CEO, H.E. Ali Al Ali’s goal is to advance Dubai’s horse racing industry and maintain its global reputation. He is focused on ensuring that a world-class sporting and entertainment experience is presented to the world by Meydan Racecourse; the world’s largest integrated racing facility.

Currently, Melissa is the Executive Vice-Chairwoman of Colnago, leading the brand's renaissance, and serves as Head of Team for UAE Team ADQ, the Emirati's first female cycling team. Melissa aims to inspire the UAE community to embrace cycling for enhanced well-being and to position the UAE as a global wellness hub.

Danny leads the strategic direction of SURJ as it invests in global sports, bringing international events to the Kingdom and elevating the sports ecosystem both within KSA and the wider MENA region.

Tom Foley, CEO of GO Sport, brings 20+ years of expertise in sports retail internationally, driving growth and profitability through adaptable retail, focused on consumer needs and trends.

Throughout her time at SFA Shaima has led the design and implementation of a mass participation strategy for KSA, which is aligned to Vision 2030. Throughout this journey, she contributed to increasing physical activity levels from 16% to 40%; overachieving the national targets for Vision 2030.

As NEOM’s Managing Director of Sport, Jan Paterson is responsible for the strategy to create a unique sporting ecosystem from grassroots to high performance that includes asset development, global partnerships and world-class events driving a sport economy in a new region.

Andrea has been with HSBC in various Country, Regional and Global marketing leadership roles for the last 22 years. In his current role, Andrea oversees HSBCs brand partnership portfolio globally as well as leading the broader brand strategy and programmes across the Asia-Pacific region.

A dynamic marketing and brand leader, Alex has shaped the identities of major global brands, including the rebranding of Manchester City FC and Melbourne City FC and conceptualizing UEFA’s Equal Game campaign.

With over 23 years of experience in the sports industry, Jamie Dean has built a distinguished career at the intersection of sports events, commercial strategy, and venue operations. Currently serving as Executive Director, Sports at Modon, Jamie oversees the planning, execution, and commercial growth of sports events across Hudayriyat Islands world-class venues and the wider Modon portfolio, ensuring they meet the highest global standards.

Simon has strategic responsibility for Adobe’s brand across EMEA, APAC, and Japan, and leads Brand Experiences and Partnerships, Communications and Social, Advertising, and Performance Marketing across over 50 countries and languages.

Currently, Karim serves as the head of Marketing and Commercial for the Islamic Solidarity Games, while also advising various Sports public stakeholders. His leadership extends to major sports events across SOPC and Riyadh 2034 Committee such as The Saudi Games (2022, 2023, and upcoming 2024), the Taekwondo GP Finals 2022, and the World Combat Games 2023.

Experienced marketing professional who has a history of building powerful brands in Africa & the Middle East. He was instrumental in growing the Heinz brand in the MENA region before joining Spinneys in Dubai, where he leads the marketing team for the premium grocery food retailer.