Established in the Middle East in 2012, the Sports Industry Awards series is the official celebration of the leaders, decision makers, organisations, facilities and campaigns that have contributed to the development of sport in the Middle East.
This incredible success story has, like all major sports, been built on teamwork, professionalism and business acumen. The vision and core strategies provided by the sport industry have ensured the region has stayed ahead of the game, constantly setting new standards that have become the envy of the international sporting arena.
The 2022 edition of SPIA will have 18 Award categories, which will recognise the lofty achievements of the sporting industry in the Middle East and serve to reward those who have excelled across a range of diverse sporting segments.
YouGov Sport is a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights.
Incorporated in July 2010, YouGov Sport has continued to establish itself as a leading research consultancy specialising in the business of sports, events and sponsorship with a solid track record of working with major international, national and regional clients.
Mai Dubai as a company was established in December 2012, but construction only started in June 2013 and the facility was completed in a matter of 11 months. After the successful commissioning of our machines, our sales team went to market in March 2014. We realised early on that the brand represents Dubai, a global brand which stands for high quality, high standards and a grand consumer experience, so there is no compromise when it came to our effort and investment towards building a best-in-class company. In terms of our name, we needed something different so Mai is the spoken way of saying water in Arabic and In English when someone hears Mai Dubai they think “my Dubai” so it becomes very easy to remember either way.