Judges

Former Chief Executive and then Executive Chairman of the Premier League, the most watched football league in the world. During this period he was accountable to the club owners for all elements of the league’s operations including regulatory, legal and political matters, and the sale of broadcasting and central commercial rights across 225 international markets.

Currently, Melissa is the Executive Vice-Chairwoman of Colnago, leading the brand's renaissance, and serves as Head of Team for UAE Team ADQ, the Emirati's first female cycling team. Melissa aims to inspire the UAE community to embrace cycling for enhanced well-being and to position the UAE as a global wellness hub.

Danny leads the strategic direction of SURJ as it invests in global sports, bringing international events to the Kingdom and elevating the sports ecosystem both within KSA and the wider MENA region.

Throughout her time at SFA Shaima has led the design and implementation of a mass participation strategy for KSA, which is aligned to Vision 2030. Throughout this journey, she contributed to increasing physical activity levels from 16% to 40%; overachieving the national targets for Vision 2030.

With over 23 years of experience in the sports industry, Jamie Dean has built a distinguished career at the intersection of sports events, commercial strategy, and venue operations. Currently serving as Executive Director, Sports at Modon, Jamie oversees the planning, execution, and commercial growth of sports events across Hudayriyat Islands world-class venues and the wider Modon portfolio, ensuring they meet the highest global standards.

Simon has strategic responsibility for Adobe’s brand across EMEA, APAC, and Japan, and leads Brand Experiences and Partnerships, Communications and Social, Advertising, and Performance Marketing across over 50 countries and languages.

Experienced marketing professional who has a history of building powerful brands in Africa & the Middle East. He was instrumental in growing the Heinz brand in the MENA region before joining Spinneys in Dubai, where he leads the marketing team for the premium grocery food retailer.

Amy Mansell is Chief Partnerships Officer at ELEMIS, with 20+ years’ experience in brand and sponsorship strategy across sport, fashion, beauty, and entertainment. She leads the pioneering ELEMIS partnership with the Aston Martin Aramco Formula One Team, redefining beauty’s role in sport and culture while championing women. Amy also serves on the board of the European Sponsorship Association.

Before Robin Trebbe joined the Al Mana Group as the General Manager Go Sport Franchise he held several management positions in sport and retail companies in Europe as well as Asia. The last 8 years he spent as Managing Director Intersport Asia Pacific and Vice President adidas China. Both located in Shanghai, China.

Rob Pilgrim is Head of Sport, EMEA at Meta, overseeing strategic partnerships with leading sports organisations, leagues, clubs, and athletes across Europe, the Middle East, and Africa. Based in London, he works at the intersection of sport and technology, helping partners leverage Meta’s platforms to engage fans, drive revenue, and innovate in digital content. His expertise spans content strategy, branded partnerships, and emerging formats, including AR experiences and immersive media, shaping the future of fan engagement.