Awards Ceremony

YouGov Sport is a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights.

Incorporated in July 2010, YouGov Sport has continued to establish itself as a leading research consultancy specialising in the business of sports, events and sponsorship with a solid track record of working with major international, national and regional clients.

YouGov Sport is a global sports, sponsorship and entertainment research company, working with sports key stakeholders to unlock meaningful, actionable insights.

Incorporated in July 2010, YouGov Sport has continued to establish itself as a leading research consultancy specialising in the business of sports, events and sponsorship with a solid track record of working with major international, national and regional clients.

Mai Dubai as a company was established in December 2012, but construction only started in June 2013 and the facility was completed in a matter of 11 months. After the successful commissioning of our machines, our sales team went to market in March 2014. We realised early on that the brand represents Dubai, a global brand which stands for high quality, high standards and a grand consumer experience, so there is no compromise when it came to our effort and investment towards building a best-in-class company. In terms of our name, we needed something different so Mai is the spoken way of saying water in Arabic and In English when someone hears Mai Dubai they think “my Dubai” so it becomes very easy to remember either way.