This category recognises organisations that have successfully leveraged sports or physical activity to enhance employee well-being, foster team spirit, and create a healthier corporate culture in the Middle East.
Judges will look for corporate wellness initiatives that show improvements in mental and physical health, employee engagement, and overall job satisfaction through sports-based activities. This could be through specific sports tournaments, sponsored gym memberships, incentivised fitness challenges, education campaigns, or holistic wellbeing activities. Entrants are encouraged to provide data on participation rates, feedback, and tangible outcomes, e.g. reduced absenteeism, improved morale, or higher productivity.
The ability to show how sports-related wellness programmes align with broader corporate goals and deliver long-term benefits for both employees and the organisation will be a significant factor in this category.
Entries should provide supporting data on participation rates and the initiative’s impact on employee productivity or morale. Applicants must be present and operating in one or more of the listed Middle Eastern countries between January 1, 2025 and December 31, 2025.
This category celebrates initiatives that deliver positive and lasting community impact through sport, including increased engagement in physical activity, strengthened social cohesion, and improvements in physical and mental well-being. It recognizes inclusive and accessible approaches that are creatively designed to align with genuine community needs.
Submissions must demonstrate clear, measurable outcomes and evidence of meaningful transformation achieved through the power of sport.
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