Best Fan Engagement

Description

This category celebrates organisations, teams, or events in the Middle East that have excelled in connecting with fans and delivering exceptional engagement experiences. Judges will assess initiatives that demonstrate innovative approaches to building meaningful relationships with fans, whether through digital platforms, in-person experiences, campaigns, or community outreach programmes.

Submissions should highlight the creativity, reach, and impact of fan engagement efforts, showcasing measurable results such as increased fan interaction, loyalty, or satisfaction. Key considerations include the use of technology, inclusivity, and the ability to create memorable, immersive experiences that resonate with diverse audiences. Entrants are encouraged to provide testimonials, data, or case studies that demonstrate how their initiatives have elevated fan involvement and enhanced the overall sports experience.

Applicants must operate within the Middle East sports ecosystem during 2025 and deliver fan-facing initiatives during the eligibility period.

Judging Criteria

This category celebrates excellence in overall event planning and delivery, recognizing outstanding organization, logistics, and innovative approaches to operations and fan experience, alongside professionalism and stakeholder satisfaction. It highlights competitive and entertainment quality that sets the event apart, as well as positive outcomes such as record-breaking attendance or viewership, strong audience and community engagement, and enhanced visibility for the sport and its athletes.

Submissions should demonstrate contributions to the promotion and growth of sport in the Middle East, as well as long-term impact and legacy, including strengthening the region’s position as a global sporting hub and delivering economic, cultural, or social benefits to the host community through sustainable and inclusive initiatives. Clear, measurable results, testimonials, or case studies showcasing success are essential.

Submission Sample

Click here to download the Application Sample

Entries are welcome from all.