This category celebrates organisations, teams, or events in the Middle East that have excelled in connecting with fans and delivering exceptional engagement experiences. Judges will assess initiatives that demonstrate innovative approaches to building meaningful relationships with fans, whether through digital platforms, in-person experiences, campaigns, or community outreach programmes.
Submissions should highlight the creativity, reach, and impact of fan engagement efforts, showcasing measurable results such as increased fan interaction, loyalty, or satisfaction. Key considerations include the use of technology, inclusivity, and the ability to create memorable, immersive experiences that resonate with diverse audiences. Entrants are encouraged to provide testimonials, data, or case studies that demonstrate how their initiatives have elevated fan involvement and enhanced the overall sports experience.
Entries are welcome from all.
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