This category is open to sponsors that clearly demonstrate a positive business outcome such as enhanced brand awareness, wider client base, and consumer loyalty through sport sponsorship.
Judges will look for evidence of pre-set success objectives measured through; pre-and post-event brand awareness levels; positive attitudinal/behavioral changes among target audience e.g. increase subscriber or client base; success of pre and post event marketing and media outreach strategies measured through media coverage, social media usage; impact of corporate hospitality and community engagement.
Entries are welcome from brands, organizations and or government entities that sponsored anything sport related within the region. Entries are also welcome from local companies, which have sponsored international sporting events, teams, athletes, venues or sports.
The sponsorship must operate, or company must come from one or more of the following Middle Eastern countries: UAE, Bahrain, Kuwait, Oman, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, Iran and or Syria between 1st January 2022 – 31st December 2022.
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