This category is open to organizations and/or their marketing agencies that delivered effective Sports Brand, Retail or Product activations. For example: activations promoting product launches, new store openings, sports tourism, corporate hospitality, promotions/sales and sports events).
Judges will look for evidence of post campaign success demonstrated through quantifiable reach and impact on target audience in terms of brand awareness, market share, increased sales and behavioral change measured against original objectives.
The activation must have taken place in one or more of the following Middle Eastern countries: UAE, Bahrain, Kuwait, Oman, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, Iran and or Syria between 1st January 2019 – 31st December 2019.
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