This category is open to organizations and/or their marketing agencies that delivered effective integrated branded content campaigns through any communication channels. For example: campaigns promoting product launches, sports events, and event participation).
Judges will look for evidence of post campaign success demonstrated through quantifiable reach and impact on target audience in terms of brand awareness, engagement levels and behavioral change measured against original objectives.
The campaign must have operated in one or more of the following Middle Eastern countries: UAE, Bahrain, Kuwait, Oman, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, Iran and or Syria between 1st January 2019 – 31st December 2019.
Entries are welcome from all.
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