Branded Content of the Year

This category is open to any brand that has created or commissioned high quality, sports-related content. The content can be a standalone piece of content or part of a series of any length of format. Entries should be able to demonstrate a body of work within sport that benefits the brand or sponsor’s business objectives

Judges will look for evidence of an improved brand health KPIs, strong business growth and financial results. Judges will also look for evidence that the brand has excelled in quality and creativity, and engaged with its target market whilst providing differentiation from the competitors. The content must have operated in one or more of the following Middle Eastern countries: UAE, Bahrain, Kuwait, Oman, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, Iran, and or Syria between 1st January 2023 – 31st December 2023.

Entries are welcome from organizations and or agencies that undertook a branded content project related to sports.