Campaign of the Year

This category is open to organisations and/or their marketing agencies that have delivered outstanding integrated sports marketing campaigns in 2024. Submissions may include product launches, new store openings, sports tourism promotions, corporate hospitality initiatives, sales promotions, or major sporting events. Judges will look for compelling campaigns that have effectively engaged target audiences and driven tangible results.

Key considerations include quantifiable reach and impact on brand awareness, market share, sales, or behavioral change—clearly measured against the campaign’s original objectives. Entrants are encouraged to provide data, case studies, and testimonials that demonstrate innovation, creativity, and strategic execution. The ability to showcase a clear and cohesive narrative throughout multiple platforms or channels, while achieving meaningful outcomes, will be a defining factor in this category.

The campaign must have operated in one or more of the following Middle Eastern countries: UAE, Bahrain, Kuwait, Oman, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, Iran and or Syria between 1st January 2024 – 31st December 2024.

Entries are welcome from organisations and or agencies that undertook a sports marketing campaign.

Create an account on SPIA in order to submit for this category