Nouf Al Saud is the General Manager of Marketing at the Saudi Ministry of Sport, leading initiatives that promote sport participation and healthy living across the Kingdom. She also chairs the Women’s Sports Committee under the Saudi-Emirati Coordination Council.She holds a Bachelor’s degree in Business Administration (Marketing) from Al Yamamah University.Nouf began her marketing career before joining the General Sports Authority in 2017, supporting communications for community sports and major international events, including Formula E, Dakar Rally, and FIBA.

Former Chief Executive and then Executive Chairman of the Premier League, the most watched football league in the world. During this period he was accountable to the club owners for all elements of the league’s operations including regulatory, legal and political matters, and the sale of broadcasting and central commercial rights across 225 international markets.

Throughout her time at SFA Shaima has led the design and implementation of a mass participation strategy for KSA, which is aligned to Vision 2030. Throughout this journey, she contributed to increasing physical activity levels from 16% to 40%; overachieving the national targets for Vision 2030.

Amy Mansell is Chief Partnerships Officer at ELEMIS, with 20+ years’ experience in brand and sponsorship strategy across sport, fashion, beauty, and entertainment. She leads the pioneering ELEMIS partnership with the Aston Martin Aramco Formula One Team, redefining beauty’s role in sport and culture while championing women. Amy also serves on the board of the European Sponsorship Association.

Simon has strategic responsibility for Adobe’s brand across EMEA, APAC, and Japan, and leads Brand Experiences and Partnerships, Communications and Social, Advertising, and Performance Marketing across over 50 countries and languages.

Currently, Melissa is the Executive Vice-Chairwoman of Colnago, leading the brand's renaissance, and serves as Head of Team for UAE Team ADQ, the Emirati's first female cycling team. Melissa aims to inspire the UAE community to embrace cycling for enhanced well-being and to position the UAE as a global wellness hub.

Tom Foley became CEO of IIC–INTERSPORT International Corporation in July 2025. With extensive experience across global sporting-goods retail, he champions collaborative governance and entrepreneurial leadership to strengthen the INTERSPORT network worldwide. Prior to this role, he served as CEO of GO SPORT, overseeing its retail store chain and international franchise operations. Foley also founded and led the Independent Sports Retailers Alliance in Ireland (2005–2011) and previously worked as General Manager of INTERSPORT UK & Ireland, holding the position until 2017.

Rob Pilgrim is Head of Sport, EMEA at Meta, overseeing strategic partnerships with leading sports organisations, leagues, clubs, and athletes across Europe, the Middle East, and Africa. Based in London, he works at the intersection of sport and technology, helping partners leverage Meta’s platforms to engage fans, drive revenue, and innovate in digital content. His expertise spans content strategy, branded partnerships, and emerging formats, including AR experiences and immersive media, shaping the future of fan engagement.

With over 23 years of experience in the sports industry, Jamie Dean has built a distinguished career at the intersection of sports events, commercial strategy, and venue operations. Currently serving as Executive Director, Sports at Modon, Jamie oversees the planning, execution, and commercial growth of sports events across Hudayriyat Islands world-class venues and the wider Modon portfolio, ensuring they meet the highest global standards.

Before Robin Trebbe joined the Al Mana Group as the General Manager Go Sport Franchise he held several management positions in sport and retail companies in Europe as well as Asia. The last 8 years he spent as Managing Director Intersport Asia Pacific and Vice President adidas China. Both located in Shanghai, China.

Experienced marketing professional who has a history of building powerful brands in Africa & the Middle East. He was instrumental in growing the Heinz brand in the MENA region before joining Spinneys in Dubai, where he leads the marketing team for the premium grocery food retailer.

Danny leads the strategic direction of SURJ as it invests in global sports, bringing international events to the Kingdom and elevating the sports ecosystem both within KSA and the wider MENA region.

Ali Al Ali is the Chief Executive Officer and Board Member of Dubai Racing Club, appointed in April 2024 with the endorsement of HH Sheikh Mohammed bin Rashid Al Maktoum. A former aviation professional, he brings extensive experience from Godolphin and senior roles at DRC, including leading Corporate Communications and Marketing. Based at Meydan Racecourse, his vision is to make horseracing accessible, strengthen industry connections, and position Dubai as a global racing hub. He also aims to elevate Meydan as an entertainment destination, delivering world-class experiences.

Fiona Morgan is Chief Purpose Officer at SailGP, holding the first-ever role of its kind in global sport and entertainment. She joined SailGP in 2020 to launch the award-winning Impact League, recognised as sport’s first “Podium for the Planet,” using competition to accelerate positive change. Fiona is an experienced board-level NED and advisor, known for driving social impact alongside business growth. She is an ambassador for Meaningful Business, a non-executive board member at Manchester Originals, and a member of the British Paralympic Association’s Social Impact Committee.