Agency of the Year

Description

This award recognises an agency that has demonstrated exceptional contributions to the sports industry through innovation, impact, and excellence. Agencies will be evaluated on their ability to represent athletes, brands, or organisations with integrity, professionalism, and outstanding results.

Judges will consider the agency’s achievements over the past year, including successful campaigns, partnerships, or sponsorships that have elevated their clients’ profiles and positively influenced the sports landscape.

Key considerations include the agency’s ability to adapt to industry challenges, foster long-term client success, and drive meaningful engagement with fans and stakeholders. Judges will also look for evidence of creativity, collaboration, and a commitment to ethical practices. Submissions should highlight measurable outcomes, such as increased visibility, revenue generation, or enhanced reputations for their clients, alongside testimonials or case studies demonstrating the agency’s role in achieving these outcomes.

Applicants must have operated in one or more Middle Eastern countries between January 1, 2025 and December 31, 2025.

Judging Criteria

Judges will assess the successful delivery of campaigns, partnerships, and sponsorships that elevate client profiles and positively influence the sports landscape.

Evaluation will focus on contributions to long-term client success and sustainable growth, as well as the effectiveness of engagement with fans, stakeholders, and the wider sports community. Submissions should demonstrate creativity and collaboration, supported by ethical and responsible business practices.

Clear evidence of measurable outcomes is required, including increased visibility and brand awareness, revenue generation, and reputation enhancement.

Submission Sample

Click here to download the Application Sample