Best Use of Data and Analytics

Description

The Award recognises an organisation that has implemented a sophisticated, data-driven project, system, or solution during the eligibility period (1st January 2025 – 31st December 2025) that has demonstrably generated a strategic competitive advantage or significantly improved key business drivers within the Middle East sports industry.

The initiative must have resulted in quantifiable gains in one or more areas: athlete performance, fan engagement, operational efficiency, commercial strategy, or executive decision-making.

Entries must outline a comprehensive and clear methodology, detailing the specific data sources leveraged, the volume of data handled, and the analytical tools used (including advanced techniques like machine learning, AI, or predictive modelling). Crucially, submissions must provide robust, measurable evidence of impact and performance, citing specific KPIs and return on investment (ROI)

Judging Criteria

Judges will assess the strategic clarity and effectiveness of data-driven solutions designed to address a specific sporting or commercial challenge. Evaluation will focus on the quality of the data strategy, methodology, and insights generated.

Submissions should demonstrate innovative use of advanced technologies such as AI, machine learning, or tracking systems, supported by high standards of data quality, accuracy, and integrity. Judges will consider how effectively the solution was integrated into existing workflows and its usability for key stakeholders.

Clear, measurable impact is required, with evidence of quantifiable improvements in athlete performance, fan engagement, operational efficiency, or commercial outcomes. Entries must be supported by defined KPIs, ROI metrics, and case studies from the eligibility period, while also demonstrating responsible data governance, ethical practices, and potential for scalability and long-term industry value.

Submission Sample

Click here to download the Application Sample