Corporate Social Responsibility (CSR)

Description

The Award recognises an organisation, which may be a sports entity, a brand, or a formal partnership between the two, that has demonstrated exceptional and strategic commitment to social, economic, and environmental well-being through a corporate social responsibility initiative within the Middle East sports industry.

The submittors must highlight the depth, impact, and long-term sustainability of the CSR programme, focusing on authentic integration with the applicant’s core mission and the effective use of sport as a vehicle for positive change.

Key considerations include the originality of the initiative, the level of employee and stakeholder engagement, and clear, measurable outcomes that demonstrate a positive effect on the community. Submissions must detail how the initiative used the unique power of sport to address critical social or environmental issues and provide quantifiable evidence of the impact achieved during the eligibility period (1st January 2025 – 31st December 2025).

Judging Criteria

Judges will assess the organisation’s strategic commitment to corporate social responsibility within the Middle East sports industry, evaluating how effectively the initiative delivers social, economic, and environmental impact through the power of sport. Assessment will focus on the depth of the programme, its authenticity and alignment with the organisation’s core mission, and the extent to which CSR is embedded into overall business strategy.

Judges will consider the originality of the initiative, the level of employee and stakeholder engagement, and the effectiveness of sport as a platform for driving positive change.

Strong submissions will be supported by clear, measurable, and quantifiable outcomes, demonstrating tangible community or environmental impact and evidence of long-term sustainability achieved during the eligibility period (1 January 2025 – 31 December 2025).

Submission Sample

Click here to download the Application Sample