Agency of the Year

This award recognises an agency that has demonstrated exceptional contributions to the sports industry through innovation, impact, and excellence. Agencies will be evaluated on their ability to represent athletes, brands, or organisations with integrity, professionalism, and outstanding results. Judges will consider the agency’s achievements over the past year, including successful campaigns, partnerships, or sponsorships that have elevated their clients’ profiles and positively influenced the sports landscape.

Key considerations include the agency’s ability to adapt to industry challenges, foster long-term client success, and drive meaningful engagement with fans and stakeholders. Judges will also look for evidence of creativity, collaboration, and a commitment to ethical practices. Submissions should highlight measurable outcomes, such as increased visibility, revenue generation, or enhanced reputations for their clients, alongside testimonials or case studies demonstrating the agency’s role in achieving these outcomes.

The organisation/agency must have operated in one or more of the following Middle Eastern countries: UAE, Bahrain, Kuwait, Oman, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, Iran and or Syria between 1st January 2024 – 31st December 2024.