Best Advisory Service

Description

This award recognises applicants who have delivered outstanding sports advisory or consultancy services during the 2025 eligibility period. Entries will be evaluated on the quality, impact, and professionalism of services provided to sports organisations, clubs, federations, leagues, brands, rights holders, or governing bodies, and the applicant’s ability to drive strategic value, informed decision-making, and sustainable growth across the sports ecosystem.

Entries should cover areas such as strategy, governance, commercial development, performance, operations, infrastructure, technology or policy, and present an evidence-based advisory framework outlining objectives, methodology and scope of work. Submissions must provide proven outcomes like organisational growth, improved performance, revenue generation, efficiency gains or strategic transformation, demonstrate industry expertise and professionalism and include client or partner testimonials validating effectiveness and impact.

Applicants must have operated in a Middle Eastern country between January 1, 2025 and December 31, 2025.

Judging Criteria

Judges will assess the quality of advice and execution, focusing on the effectiveness of recommendations, the level of implementation support provided, and the ability to deliver against client objectives.

Evaluation will also consider the measurable impact and results achieved, including organisational, commercial, or performance outcomes for clients. Innovation and thought leadership will be assessed through the use of original thinking, advanced frameworks, tools, or technology that contribute to the evolution of sports advisory practice.

>p>Judges will consider the long-term value created for clients, including sustainability of outcomes, scalability of solutions, and the broader contribution to the development and advancement of the sports industry.

Submission Sample

Click here to download the Application Sample