Best Use of Social Media in Sport

Description

This category recognises an organisation, team, event, or agency that has executed the most effective and creative Public Relations and Communications strategy in the Middle East sports industry during the eligibility period (1st January 2025 – 31st December 2025).

Judges will evaluate the strategy’s clarity of objectives, the originality of the creative concept, the effectiveness of message delivery across all channels (e.g., traditional media, digital, social), and the ability to proactively and reactively manage the public narrative.

Key considerations include the campaign’s success in driving measurable shifts in brand perception, achieving target media coverage, managing a crisis, or supporting key commercial and engagement goals. Submissions must provide clear evidence of campaign reach, sentiment analysis, and the ultimate business or strategic impact.

Judging Criteria

This category will be judged on the clarity and relevance of the communication strategy and objectives, as well as the quality of insights informing the approach, including audience understanding, market context, and brand positioning.

Judges will assess creativity and originality in messaging and storytelling, evaluating how effectively narratives are developed to create emotional or cultural resonance with target audiences. Evaluation will focus on execution quality and multi-channel integration, including professionalism across PR, digital, social, and media channels, consistency of messaging, and alignment with the brand or event identity.

Impact and effectiveness will be measured through proven, data-backed results such as media coverage, engagement levels, audience growth, sentiment improvement, reputation enhancement, and the strength of stakeholder communication and influence on public perception.

Judges will consider legacy and long-term value, including the contribution to brand reputation or communication standards, sustainability and continuity of the strategy, its potential for replication or scale, and evidence of lasting impact on stakeholders, fans, or the wider sports community.

Submission Sample

Click here to download the Application Sample