Best Use of Technology

This category celebrates outstanding examples of how technology has been leveraged to transform the sports landscape in the Middle East. Open to organisations, events, or initiatives that have utilized cutting-edge tools, platforms, or solutions to enhance performance, engagement, or operational efficiency, this award honors those at the forefront of digital innovation in sport.

Key considerations include the originality and creativity of the technology application, its impact on athletes, fans, or other stakeholders, and demonstrable outcomes tied to organisational objectives. Submissions should provide evidence of measurable success—such as improved athletic performance, increased audience reach or engagement, streamlined operations, or enhanced fan experiences. Entrants are encouraged to detail the challenges addressed, how technology solutions were deployed, and the long-term benefits or scalability of their innovative approach.

Entrants to include, but are not limited to, apps, websites, software, wearable technologies, gaming and fan engagement solutions, data insights and analytical solutions.

The organisation must be present in one of the following Middle Eastern countries: UAE, Bahrain, Kuwait, Oman, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, Iran, and or Syria and must have used the tech between 1st January 2024 – 31st December 2024.