Campaign of the Year

Description

This category recognises an outstanding integrated sports marketing campaign that has delivered exceptional impact, creativity, and strategic excellence in the Middle East. Eligible campaigns, including product launches, event promotions, retail activations, or sports tourism initiatives, will be evaluated on their ability to deliver a cohesive narrative across multiple platforms and channels.

Judges will consider the campaign’s success over the past year, including how it engaged its target audience, elevated the brand or event profile, and achieved core objectives through innovative thinking. Key considerations include strategic alignment with industry trends, adaptability to regional challenges, meaningful fan and stakeholder engagement, high-level collaboration, creative storytelling, and ethical marketing practices.

Submissions should highlight measurable outcomes, such as increased brand awareness, audience reach, or revenue growth; supported by data and testimonials. The campaign must have been delivered in one or more Middle Eastern countries between 1 January 2025 and 31 December 2025.

Judging Criteria

Judges will assess the strategic execution and creative excellence of marketing or communications campaigns that enhance brand positioning and engage target audiences. Evaluation will focus on campaign planning, storytelling, and delivery across multiple platforms for a cohesive and consistent message.

Submissions must demonstrate meaningful audience engagement and measurable impact, including brand awareness, behavior change, sales, or other commercial outcomes. Campaigns will be evaluated on reach, influence, long-term brand value, and the use of innovative, ethical, and responsible marketing practices.

Submission Sample

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