Partnership Activation of the Year

This category honors outstanding partnership activations within the Middle East sports industry that demonstrate strong collaboration, innovation, and meaningful impact. Judges will assess how effectively the partners worked together to achieve shared objectives, considering factors such as brand alignment, creative execution, and fan engagement. The partnership can be between sponsors, brands, sports properties, or any other relevant stakeholders looking to generate tangible value through collaborative efforts.

Key considerations include the activation’s ability to go beyond a traditional sponsorship arrangement, offering measurable results such as increased brand awareness, enhanced audience reach, improved customer loyalty, or clear business outcomes. Submissions should showcase the strategic planning, implementation, and synergy between partners, supported by data, case studies, and testimonials. Entrants are encouraged to demonstrate how the activation added value to all involved parties and drove lasting, positive change for the sports industry.

Entries are welcome from brands, organisations and or government entities that sponsor sport in the region. Entries are also welcome from local companies, who have sponsored international sporting events, teams, athletes, venues or sports.

The partnership must have operated in, or the company/companies must come from one or more of the following Middle Eastern countries: UAE, Bahrain, Kuwait, Oman, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, Iran and or Syria between 1st January 2024 – 31st December 2024.

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