Sports Photograph of the Year

Description

This award recognizes the power of a single image to capture the essence, intensity, and emotion of sport within
the Middle East. Eligible entries must feature a photograph taken during the 2025 eligibility period and used as a key element of a sports marketing campaign.

Submissions should be entered under the name of the agency responsible for the campaign, while full credit for
the photograph goes to the individual photographer, whose name must be clearly indicated. Judges will evaluate entries based on technical excellence, composition, originality, and the ability to tell a compelling story that resonates with the target audience.

Key considerations include the image’s visual impact, creative merit, and strategic significance in elevating the campaign or brand it supports. Judges will also assess how effectively the image was integrated into the broader campaign and its role in driving audience engagement.

Judging Criteria

Judges will evaluate entries based on the ability of a single image to capture the essence, intensity,
and emotion of sport within the Middle East. Assessment will focus on:

– Visual Impact & Technical Quality: Technical excellence including clarity, composition, focus and sharpness,
exposure and lighting, and color balance or tonal range.

– Narrative & Significance: The image’s ability to tell a compelling story, convey the passion of sport, and demonstrate strategic relevance within a broader campaign.

– Innovation & Originality: Creativity in capturing the sporting moment, showcasing unique perspectives, and
standing out within the commercial and sporting context.

Submissions should be entered under the agency name, with full credit given to the individual photographer. Judges will also consider how effectively the image contributed to audience engagement and campaign success.

Submission Sample

Click here to download the Application Sample